A Research on the marketing strategies of Meritus Mandarin Hotel and Dissertation

A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism diligence - Dissertation typesetters caseThe objective of the research paper is to analyze the reasons behind the adoption of various marketing strategies by the hotel. The research study im get off the ground assess the present strategic position of the hotel and the tourism industry of Singapore. The study will overly analyze the various factors which lead to annex in customer satisfaction and also raise recommendations for improving the marketing strategy and the brand positioning of the hotel. The first member of the study is the introductory segmentation which includes a background analysis of Meritius Mandarin hotel and the tourism industry of Singapore. It also includes the academic objectives of the company. The second section of the study includes analysis of Mandarin Orchard Singapores branding position, pricing and revenue strategy, improvement recovery and complaint handling procedure of the Mandarin Orchard Singapore. In the third and the fourth section, analysis is done through correlation and regression to find out the attractive factors of the hotel. Finally, it concludes with recommendation to improve the atm of the hotel, recreational facilities, food of the restaurant etc. Acknowledgements I would take this opportunity to thank and express my gratitude to my supervisor Mr. Justin Kung for his exemplary guidance in topics related to customer satisfaction, service quality and market. The constant guidance granted by him throughout the project has helped me in attaining knowledge related to the project. I could not have undefiled the project without his help and guidance. I would also like to thank my classmates for sharing their opinions and experiences related with this project. Lastly, I would also like to thank my librarian for assisting and guiding me through a section of books related to marketing and hotel industry of Singapore. I could not have completed my project without the detailed information provided in the library books. Regards Desta lee(prenominal) Chapter 1 Introduction 1.1 Reasons for choosing the topic Tourism has become a global activity because it is a part of the global process of change and development (Connell and Page, 2006). The importance of tourism has changed gradually over the years it is an scotch activity which promotes economic development and increases the economic growth of a country. Tourism is no longer intent to developed countries but also includes travel to the developing countries. Firstly, the mindset of the tourist has changed and they are seeking immature destinations which offer relaxation and creative thinking. Secondly, the purchasing power of the people has also increased which has led to the increase in global tourism. Singapore has become one of the popular destinations of the world also known as food paradise of the world